Great article and topic. I don't see a lot of content that outlines Design Partner Programs but think they are crucial at every startup stage. Especially when just starting out.
The truth is, solving a headache isnt enough. You need to be building a solution for a real migraine and people experiencing a migraines are very motivated to fix it. Design Partnerships programmatically help you narrow in on your ICP, have a partner in defining an industry problem and should not only lead to a sale but a referenceable customer that will rave about your product. Design Partner Programs are strongly aligned to programmatically finding PMF.
Great article and topic. I don't see a lot of content that outlines Design Partner Programs but think they are crucial at every startup stage. Especially when just starting out.
The truth is, solving a headache isnt enough. You need to be building a solution for a real migraine and people experiencing a migraines are very motivated to fix it. Design Partnerships programmatically help you narrow in on your ICP, have a partner in defining an industry problem and should not only lead to a sale but a referenceable customer that will rave about your product. Design Partner Programs are strongly aligned to programmatically finding PMF.